Marketing Managment

Marketing Management Assignment 3 3. Identify and discourse what strategical Customer Management is and why it is important to companies in contemporary food markets. 12/9/2009 IB3A50 0633631 Introduction: In the on-line(prenominal) era, the gross sales environment is facing radical change. The market is becoming overly saturated with alternative products and services resulting in severe competition within the market place, whilst demand is macrocosm hit by the economic crisis. With markets facing global economic recession on that point is even to a great extent pressure on companies to perform smash than their competitors in order to survive and secure their market position. The uninterrupted advance in node demand for added grade, results in the determination and operating room of the traditional sales approach to be scant(p) for the development of companies (Nigel Piercy & adenylic acid; Nikala Lane 2004). A much more drastic and ultra approach needs to be adopted. Where at that place is a transformation from the traditional sales approach to a strategic customer management focused approach (Nigel F Piercy & group A; Nikala Lane 2003).

Strategic customer management is a customer lead marketing strategy, with the purpose of providing seamless and top-flight value to the customer (Nigel F Piercy & Nikala Lane 2003). take in selling channels via the internet, are reducing sales be and proving to be a more viable option for word-painting transactions, the traditional sales force domain, as a result, is shrinking. take care 1.1 illustrates the shrin kage of the sales force domain. Companies su! ch as dingle adopted the internet based direct sales channels, proving to be very profitable, but in addition to this for their major customers they exemplar field account executives and sales representatives. Their strategy is such that they mingle the internet channel with the sales process so as to, develop the sales process into the order making persona and placing as much order taking as possible...If you compulsion to get a full essay, order it on our website: OrderEssay.net

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