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TABLE OF CONTENTS role 1: INTRODUCTION TO HONDAS incorporate visibility 1.1BACKGROUND 1.2THE PRODUCT OF HONDA 1.3STRATEGY: HOWS HONDA PHILOSOPHY GO INTERNATIONAL MARKET 1.4LOGO 1.5HONDA AND ITS spherical OPEproportionN 1.6SWOT abbreviation OF HONDA 1.7COMPETITION 1.8THE GLOBAL political machine INDUSTRY AFTER THE EARTHQUAKE OF japan IN run into 2011 1.9AUTO INDUSTRY WEATHERS HIGH FUEL PRICES 1.10REVIEW all in all over THE PAST FISCAL YEAR OF HONDA 1.11NEW CHALLENGES IN THE coming(prenominal) SECTION 2: outline AND EVALUATION OF HONDA 2.1 HORIZONTAL ANALYSIS ON SALES 2.2 PROFITABILITY dimension 2.2.1 Gross net profit and Net value Margin 2.2.2 founder on integrality summations 2.2.3 Return on Common Equity 2.3 liquid proportion 2.3.1works Capital 2.3.2 Current and firm Ratio 2.4FINACIAL LEVERAGE RATIO 2.5 exertion RATIO 2.6 question AND DEVELOPMENT EXPENSE SECTION 3: HONDA S COMPETITOR ANALYSIS (HONDA Vs TOYOTA) 3.1 COMPARISON OF PROFIT ABLITY RATIO 3.1.1 Profit Margin on Sales 3.1.2 Return on Asset 3.1.3 Return on Common Equity 3.2COMPARISON OF LIQUIDITY RATIO 3.2.1. Working Capital 3.2.2 Comparison of Current Ratio and Quick Ratio 3.3COMPARISON OF m acetary LEVERAGE RATIO 3.4 COMPARISON OF ACTIVITY RATIO SECTION 4: CONCLUSION AND testimonialS 4.

1 CONCLSION 4.2 RECOMMENDATION REFERENCING SECTION 1: INTRODUCTION TO HONDAS corporal PROFILE 1.1Back ground Honda has grown to become the worlds largest motorcycle manufacturer and sensation of the leading automakers, stationed at Japan, was established on 24 Sept, 1948. Honda goes with a global network of 492* subsidiaries and affiliates accounted for under the equity method, Honda somewhere in ! the middle of 1996 and 2001 The Honda Company is the largest motorcycle manufacturer and also the tierce most successful and largest car manufacturer. Honda develops, manufactures and markets a wide mixed bag of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the...If you want to set about a full essay, order it on our website: OrderEssay.net

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