potent mission statements should be: * Broad in mise en scene * Generate tr adenylic acid of operable strategic alternatives * Not likewise specific * Reconcile interests among divers(a) stakeholders * Finely balanced between specificity & generality * personate up positive feelings and emotions * Motivate readers to feat * Generate the impression that firm is successful, has direction, and is worthy of time, support, and investment * ponder judgments e.g. future ontogeny * ply criteria for selecting strategies * Basis for generating & cover version strategic options * Are fighting(a) in orientation A mission statement is a declaration of attitude and outlook to a greater extent than a statement of specific d etails. It usually is broad in scope for at! least two major reasons. First, a good mission statement allows for the generation and consideration of a range of feasible alternative objectives and strategies without unduly stifling concern creativity. Excess specificity would cut back the potential of creative growth for the organization. On the other hand, an to a fault general statement that does not exclude any...If you want to get a entire essay, order it on our website: OrderEssay.net
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