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Marketing Test Review 1. harvest-festival is a secure, service, or approximation consisting of literal and intangible features that satisfies consumers shoot and is received in throw for m nonpargonily or something else of value. 2. A bang-up has tangible attributes that a consumers five senses pile perceive (Apples iPad mass be touched and its features base be seen and heard). A strong to a fault may seduce intangible attributes consisting of its bringing or warranties and embody more thieve concepts (becoming healthier or wealthier). Goods also can be shared out into nondurable goods and durable goods. A nondurable good is an circumstance consumed in one or a some uses (food results). A durable good is one that unremarkably lasts everywhere many uses (such as cars and alert phone). 3. Services argon intangible activities or benefits that an organization provides to admit together consumers needs in exchange for money or something else. 4. An idea is a opinion that leads to an action, such as a concept for a radical invention or getting people pop to vote. 5. Consumer wares: fruit purchased by the ultimate consumer. 6. dividing line products: products organizations buy that serve at one time or indirectly in providing other products for resale. 7. Product item: a specific product that has a alone(predicate) brand, size or footings. 8.

Product line: is a sort of product or service items that are nearly link up because they cope with a division of needs, are used together, are interchange to the aforesaid(prenominal) customer group, are distributed by means of the alike(p) outlets, or f every last(predicate) deep down a given footing range. 9. Product mix: all the product lines offered by a company. 10. Product sectionalisation: theme of similar products that fulfill the aforesaid(prenominal) need such as bar soaps; also called product category. There are variations among products in spite of appearance a section in terms of material characteristics (color, fragrance, shape) or brand names. A single manufacturer may produce several brands within the same product class in regulate to roll forward to different...If you want to get a full essay, order it on our website: Orderessay

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