Entering International Markets

The simulation was about a company, named Trinezza, which produced scooters, called the Cynta. The decided to go world-wide by producing and selling the scooters in a country called Sentonia. in front selecting a system of entry, I was asked to formulate a new SWOTT analysis for entering this new unconnected market. The major elements of the SWOTT of Trinezza that I selected were:?Strengths: Brand identification and Product?Weaknesses: International experience, company size, bundle capacity, pecuniary resources, and price?Opportunities: Foreign competition, size of middle pattern, and merchandise/accessories?Threats: Local business environment and local anesthetic competitorsI was nigh on target. The simulation suggested I reconsider some of my choices. It showed me an optimal SWOTT, which was almost similar to mine. The differences were:?Strengths: Product?Weaknesses: Brand identification, international experience, production capacity, fiscal resources, a nd price?Opportunities: Foreign competition and size of middle differentiate?Threats: Local business environment and local competitorsLarger companies have some(prenominal) advantages all over littler companies when it to choosing a mode of entry strategy. peerless main advantage is that big companies have more resources than smaller companies. The bigger company will have more resources and larger production, and so they will have more options when choosing a mode of entry. They as well will have more financial resources or financial backing and it will be easy to get by with impertinent competitors.

Also with more financial resources they can pinch the competition by be ing able to purchase foreign competitors and! re-brand the existing company with their name. For Trinezza?s mode of entry, I selected licensing because they nuclear number 18 a small company with hold financial resources. in that location would be no investment needed from Trinezza, thus no business risks. Also the local government didn?t entrust for foreign businesses to operate exclusively owned subsidiaries. This mode of entry, though an interim option, allows the company to assist how the Cynta is... If you want to get a full essay, order it on our website: OrderEssay.net

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